I’m Emily — a French-Australian living in Paris. My career began in fashion design before shifting degrees into e-commerce and now I'm a customer experience (cx) strategist working in Paris.

I’m a creative, type B girl who found herself in a type A management consulting world. 

With almost 10 years shaping customer experience strategies for some of the world’s most recognised brands, like Lululemon and OMEGA to Maison Margiela and IKEA. My career has always revolved around strategising how to leverage technology, behavioural science and creativity to design brand experiences that feel effortless and rewarding - that motivate, inspire and create real connection.

Yet in my own life — living between Sydney, and Paris, traveling a lot for work, navigating leadership roles, events, social life, a side business, the spice of ADHD life with occasional anxiety — I couldn’t find organisational tools that truly worked or matched my personal style. 

Planners were either too clinical accounting vibes, too cutesy, and too disposable for my sustainability-values. And nothing was sending me a reminder that it's my friends bday or a notification that my next meeting starts in 30 mins.

So I decided to create exactly what I wanted.

RUE ORGANISÉ brings together both sides of my world:

• Carry-all-Clutch folios (la pochette in french) — drawing on my background in fashion design. Each one is handcrafted in Paris from locally sourced fabrics, designed to carry a laptop, iPad, books, notebooks, pens, and even lipstick.
• Digital planners and journals — shaped by my expertise in CX strategy and behavioural science. Tools that integrate productivity with rituals for focus and balance, syncing across devices while feeling as grounding as pen to paper.

At its core, RUE ORGANISÈ PARIS is about creating organisation that is functional and beautiful, sustainable and human — helping you feel calm, connected, and in control of the aspects in life you can.