As an Experience Strategist for a global agency working across multiple high-profile clients, timezones and projects, an entrepreneur running a side business and someone who is proactive in personal management of anxiety and ADHD, Emily could not find the right mix of planners, journals and workbooks that catered to people that live big, busy international lives yet also practice grounding, self care and journaling along with content creation and social media planning.

Fuelled by her own lifestyle needs and the quest for a harmonious blend of technical functionality and aesthetics; leveraging her skills and expertise in technology, behavioural science and experience design, Emily embarked on a mission to create a range of digital solutions that encompassed journaling, note-taking, daily, weekly and annual planning, habit tracking, manifestation and self development. The result is her continuously growing collection of digital products that mirror the allure of coffee table books and have the function of an app with features like integrated calendar and reminder apps, social media planner tools, image upload photo albums, emoji’s, Kan-ban style post-it-note planning and much more. 

Emily also resonates deeply with environmental consciousness. Climate advocacy is not just a buzzword for her; it's a personal value that guides her every endeavours. A journey of self-discovery led Emily to understand the profound impact of consumerism on our planet. As a conscious consumer herself, she embarked on a purpose-driven path to pare down her footprint – starting with the everyday items that could effortlessly be replaced with digital alternatives. The surplus of notepads, plastic pens, and diaries became a thing of the past as Emily channeled her creative energy into crafting digital stationery that exudes style and sustainability.