July 24, 2024

Summer Days in Paris - An Outfit Diary

by Emily Shum in Rue Journal

December 16, 2024

Things I've been doing in Paris Lately

Pin these in your must do in Paris list Matcha An iced matcha paired with a matcha & white chocolate cookie from The Matcha Social Club is pure perfection. Bonjour Jacob Bookstore & Coffee Shop Tucked away in the 10th arrondissement, this is the perfect spot to spend a few hours. The coffee is fantastic, too. Boulangerie Right next door to Bonjour Jacob is one of the most stunning historic boulangeries in Paris, and everything I’ve tried there is an 11/10. Art The Bourse de Commerce isn’t just a gallery—it’s one of the most breathtaking spaces I’ve ever experienced. A true masterpiece of beauty and immersion.

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December 4, 2024

Christmas Gift Guide with Links

travel packing pouches, Marvis toothpaste, Celine comb, Aesop hand wash, Summer Fridays jet lag mask, Heaven Mayhem bag tags, RUE ORGANISÉ PARIS Bon Voyage Travel Planner. Book - CBK: Carolyn Bessette Kennedy: A Life in Fashion, LIÉ Studio wallet, Tom Ford Tabacco Vanille candle, The Frankie Shop gift card, gold & silver hair ties, RUE ORGANISÉ PARIS Style Planner. Book - The Artful Way to Plant Based Cooking, A L'Olivier Olive Oil, Jacquemus matches, LOEWE hand soap, French butter knife and butter, RUE ORGANISÉ PARIS Wine Notes note and scrap book. The Paris Review subscription, art and travel book - Visa Issues by Bella McGoldrick, Jacquemus heels, Violett Fr Celestial Eyes Duo, Miu Miu glasses, RUE ORGANISÉ PARIS Enchantré - The Art of Conversation Cards Electronics cleaning kit, ISUZU Japanese Matcha (source via your local supplier), Heaven Mayhem laptop case, Cinema or Theatre tickets (source via your local venues), MOFT Tripod for iPhone, Rhode iphone & lipgloss case, RUE ORGANISÉ PARIS La Vie 2025 Personal Planner. Coffee Book style personalised photo album, Sézane Maison letter mugs, personalised Nutella jar sticker, Officine Universelle Buly personalised lip balm, RUE ORGANISÉ PARIS Enchantré - The Art of Conversation Cards The Paris Review subscription, gift card from your local book store, Korean skincare sheet masks - Biodance, Diptyque Paris mini candle, RUE ORGANISÉ PARIS Book Club Journal The Smith Family monthly child sponsorship (Australia - google your local equivalent), Oxfam Charity Card donations, Share the Meal app food/meals donation, WWF Gifts, Doctors without Borders donation, RUE ORGANISÉ PARIS Daily Reflection, Gratitude and Writing Journal AND as a thank you for taking an interest in our community this year we've designed some free Christmas post cards for you to send to your loved ones.

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October 23, 2024

October Journal

October So Far We've been so fortunate with the weather here in Paris this autumn—last week, it reached 26 degrees and also happened to be my birthday! This month has been a blend of work and holidays. I've been busy with my team at Ogilvy Paris (for those new here, I'm an Experience Strategist at Ogilvy) working on some exciting Web 3 projects for Maison Margiela. I also attended the Vogue Business conference in London, Tradition Meets Transformation, which was fantastic! I’ll dive deeper into that in an upcoming vlog, so be sure to follow along on my YouTube. Also While in London for work, I took myself to the CEO Yourself Live event at Soho House's Electric Shadows in Notting Hill. It was a such great experience! —Hermione, the founder, was truly in her element as a speaker. Some of the key takeaways for me were about applying strategy to life goals. As a strategist, the information wasn’t new to me, but what stood out was her practical application of strategic principles to personal life, not just business. The event was super chic, and I left with new friends, connections, and that feeling of leaving better than when you arrived. And I've also had some time off in Paris, which I haven't done this in maybe five years! It's been really nice to just 'be in Paris' and feel like i'm on a Parisian holiday. Currently Reading I’ve just started The Diary of a CEO and I’m really enjoying it! Honestly, I was a bit skeptical at first (not sure why), but it’s turning out to be a great read, I'm learning SO much (particularly The Buckets - get the book and you'll know) and it's one of those books that I'm bringing up during conversations with my friends. I especially like his format - makes it easy to read little bits and come back. New Vintage Shop in Paris A new vintage spot just opened on Rue des Martyrs (Pigalle), right next to Rose Bakery, and it's definitely worth checking out. They have a great selection of jackets and some fun Y2K-era t-shirts, dresses, and skirts! Currently Journaling On Lately, I’ve been reflecting a lot on friendships—exploring where certain relationships feel like they've run their course and how to move forward with kindness and love, instead of staying in connections that no longer serve me. I’ve been leaning heavily into Krista Williams' content—she’s someone who really dives into the inner work, her insights and advice always hit so deep and are incredibly helpful and feels like a supportive friend who's got your back. Currently Watching I’ve been loving Karen and Lisa Napoly on YouTube. They’re sisters from Paris vloging their everyday Parisian lives (they're the founders of fashion brand Twin Flame) and both have the most infectious positive energy, they're just a pleasure to watch. Also, Nobody Wants This on Netflix is a must-watch! It stars Kristen Bell and Adam Brody (aka Seth from The OC). It’s funny, but it also has those deeper, relatable moments where you recognise parts of yourself or people you know in the characters. Currently Listening To My new FAVOURITE AUDIOBOOK is The Culture Map—a must-listen for anyone working or interested in working globally. It highlights significant cultural differences and how they impact everything from email communication to decision-making. For example, it explains how to write emails that really cut through for American vs. German, French, and Spanish audiences—Americans won’t read or retain information the same way a French audience would. One of the most eye-opening parts was how Japanese and Korean professionals expect information to be structured in a specific way to build trust and show expertise. These aren’t subtle differences—they can make or break how effectively you communicate across cultures. I’ll be vlogging about this later this month, so stay tuned on YouTube! Currently Working on Inspired by a conversation with one of my best friends, I’m working on a ‘career glow-up’ workbook. My friend is feeling lost, struggling to figure out what career path gives her a sense of purpose, excitement, and success—she’s totally unsure and this workbook is for her and anyone else who is feeling wtf in this space. Since I’ve been diving into these topics since my early 20s, through books, podcasts, mentors, and a thriving career, I’m compiling everything I’ve learned into a workbook to help others. It should be ready by December, so it might be a fun way to kickstart the new year if this resonates with you!

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Summer Days in Paris - An Outfit Diary

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